What is Search Engine Optimization (SEO)

New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:

 

 Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

By the way, Magento is one of the most search engine friendly eCommerce platforms.

 

So, How to Get a Perfectly Optimized Site ?

 

1. Install Google Analytics

Google Analytics is the most widely used web analytics tool in the world. Its free version has almost everything you’ll need to track and report the performance of your site.

For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.

Here Guide to Google Analytics.

 

2. Set Up Google Search Console

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

Read this perfect Beginner's Guide to Google Search Console. 

 

3. Use Redirects 

The standard is a 301 redirect, which is interpreted by search engines as a permanent redirect, hence it passes almost all of the SEO value from the old page to the new one. Search engine–friendly.

A 302 is a temporary redirect, on the other hand, is considered a temporary redirect (like for site maintenance or time-specific promotions, for example) so the SEO value of the redirected page is not passed to the new destination.

 

4. Fix broken links, errors, and crawl problems

Broken links, errors, and crawl errors make it harder for search engines to find your content, index it, and drive traffic to it.

 

5. Keywords

What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

Keyword group should consider doing most if not all of the following:

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
• Using the keyword in the meta tags, especially the meta description.
• Using the keyword in any image file paths and in the images' alt text
• Using the keyword as the anchor text in links back to the page from elsewhere on the site

6. Have a  look to competitor link profiles

As you must know there are around  200 Google search engine ranking factors that come into play. When you are analyzing your competitors, you can’t account for all of them. 

This is why I — and most other SEO professionals — suggest that you should focus your attention on two major factors:

• Backlinks, or inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to search engines, because they give a good indication that a website is popular. For backlink analysis, you can use Majestic.
• Keywords. For analyzing profitable keywords, you are going to need a tool. We recommend using KWFinder, mainly because it is really, really simple to use. www.wincher.com

Competitor analysis can be a tricky business. It definitely requires some extra time, money, and resources. But if you do it right, it can save you a lot of wasted efforts.

7. Add crawlable text to your page

Make sure to have at least 100 words on each URL (minimum – the more the better). You can still rank with less, and you don’t ever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.

8. Add descriptive ALT tags and filenames to your pages

Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images.

9. Make sure you don’t have duplicate content

Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.

10. Check your site’s speed and keep it fast!

Search engines value sites that provide a good user experience and the speed of your site is a huge factor. A slow loading site will increase your bounce rate, as visitors lose patience and leave.

11.Make sure your site is mobile friendly

As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact usability, especially for local searches.

12. Create an XML sitemap and submit it to Google Search Console

An XML sitemap helps search engines understand the structure of your site and find all the pages on your site that you want indexed.

13. Create a robots.txt file and submit it to Google Search Console

In conjunction with an XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page. Including one in the top-level directory allows you to control the way that a search engine crawls and indexes your site. It can be specified for different types of crawlers, allowing you to establish different protocols for different search engines.

14. Claim your brand name on as many social networking sites as possible

For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.

15. Use an SEO Audit Tool to double-check everything

Performing an SEO audit manually is time consuming and complicated. Fortunately, there are SEO auditing tools that can help with the process. These will speed up the process, identifying errors and offering solutions. This allows you to spend more of your time working on overall strategy, instead of weeding out broken links.

For example use this site.

Resources:

SEO checklist 

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